© 2018 by Ting-Yu Tseng. All Rights Reserved / Contact me : tytseng10@gmail.com

Samsonite Trolley

 

2013

Conceptual product design 

This is a branding exercise project. Samsonite is a multinational luggage manufacturer and retailer, with products ranging from large suitcases to small cosmetics bags and briefcases.The founder named the company Samsonite, after the Biblical strongman 'Samson' Related with luggage, I chose Airport as a starting point. Thinking the possible activities of people while visiting the airport, I wish to design an airport trolley that can display Samsonite luggage’s advantage and reduce the burden for travellers.